Customization. Yet another feature added to our vehicles.
Scorpio Platoon, Bolero Invader Inspira, the Bolero Stinger, and the Customized
XYLO – meet the newest additions to M&M Ltd.’s vast family. In the
month of May, Mahindra & Mahindra Ltd, the undisputed leader in utility vehicles
in India, showcased its range of customized vehicles at a special event held in
Ahmadabad. The good news is that all Mahindra customers, across the country can
get the touch of customization on their vehicle, be it new or pre-owned.
Mr.Vivek Nayar, Senior Vice President - Marketing, Automotive Sector, Mahindra &
Mahindra Ltd. was delighted by this latest innovation and said: “We see customization
as a great platform to reach out to individual customers and provide them with vehicles
which are truly a reflection of their identity and attitude.”
Let’s meet the first variant: Scorpio Platoon, which was unveiled at the Auto
Expo’10, New Delhi. This variant of the mighty muscular Scorpio is ideal for
the true blue Scorpio fan. The exteriors of this icon have been artfully crafted
with custom made inset side scoops with mesh, designed body claddings and a styled
bonnet scoop. For those who consider the car a reflection of their identity, a refurbished
rear number plate bezel has been added to this customized version. The color co-ordinated
interiors are designed to be as impressive as the exterior. The upholstery is done
up in leather and suede, adding a touch of royalty to the Platoon. The designers
have left no stone unturned by customizing even the floor carpeting, floor mats
and the roof lining. Finally, the Scorpio Platoon also provides for the passenger’s
entertainment with a customized MP3 player with speakers.
The next in line are two versions of the Bolero. First one is the Bolero Invader
Inspira , which is available in two models: the 2WD version and the 4WD. This concept
is ideal for those seeking adventure and a fun off-roading experience. The second
Bolero avatar is the Stinger. This toughie makes a unique style statement with its
striking exterior and powerful performance. And the last, but not the least –
the customized version of XYLO. This style icon features a restyled exterior and
a new, conveniences laden interior. The vehicle is available in customized shades,
with two tone options.
Mahindra & Mahindra surely knows how to keep people hooked. The new variants not
only have new features, but are style statements. The only drawback being: people
will have a tough time choosing between these ultra stylish and classy vehicles!